Chances are if you conduct a simple search of ‘marketing KPIs’ you will find a mishmash of something or other that should help you improve your marketing strategy. There are so many marketing KPI examples out there today-all of which likely have some applicability to your company’ marketing initiatives.
It’s time to start investing some time into understanding your company’s marketing KPIs. I repeat…there is NO EXCUSE for not knowing why your company’s marketing efforts are killing it or getting destroyed by the competition. There is no excuse for not knowing why your company’s marketing efforts are killing it or getting killed by the competition. And on the contrary, there should also be no mystery to what’s making your company’s marketing endeavors tank. If it’s not, well then you should probably keep reading.Īs a business existing in the 21st century there should be no lack of understanding over what is making your company’s marketing efforts triumphant. Understanding what’s working and what’s not working in marketing-otherwise known as your marketing’s Key Performance Indicators (KPI)-should be an imperative part of your business’ growth strategy. Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why your company is doing well-or not so well?
